Your IVR Prompts Are Too Wordy
You’ve probably noticed the absence of the word “please” in the previous IVR script problems section. That’s intentional. The wordier your script is, the more cumbersome it is for your customer to engage. In other words, don’t overestimate your caller’s attention span. Remember, proper voice direction and tone can help you keep your IVR scripts short without making the customer feel hurried or snapped at. If you must say “please”, use it sparingly, such as in the main prompt: “Please hold for the next available representative.”
Other phrases, words or options to eliminate:
For This, Press One:
Generally the construction of a DTMF prompt is structured like “For [action], press [key to press].” As you progress through the menu you can drop the press for long menus in a technique called Tapering: “For Sales, press one. For Service, press two. For Technical Support, three. Directions, four. Store Hours, Five.” As the menu progresses, your words in the menu streamline or taper off. The caller gets the idea of how to use the system. This probably isn’t the first IVR they’ve ever called into.